2 Conversations: May 2011

Friday, May 27, 2011

fear of success: a matter of scale

In dialoguing with a colleague in an online forum, she noted her fear of success. With some trepidation (another form of fear!), I offered my thoughts and asked if they made sense. She said they did make sense and added "It's totally the kind of 'authorization' I needed." It was a good reminder for myself. Perhaps you would appreciate it, too:

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A few years ago I attended some workshops about music business, and one presenter (Steve Bell) told the audience, "We encourage artists to stay out of the music industry." He explained that his company encourages artists to make the world more beautiful and to understand the place of their work in the world: is it personal? local? regional? national? international? Where does it fit?

He also advises artists think of their work as a "sustainable" business rather than trying to make it big. Not everyone needs to have big international or national success, but they can have important local or regional impact and still make a living.

So perhaps part of your decision will be scale: How big do you really want or need to be? I know it's really popular to talk about abundance in business — to dream big. I'm one of the biggest dreamers I know! But I'm starting to appreciate the importance of being realistic about the limitations of our lives: health, mental illness, family commitments, etc. So we need to define our bottom line: How much is "enough"? How much is "too much"? Can I sustain this? By what means will I sustain this?

Perhaps you will need at least two more things:

•developing enough material/products in advance with a delivery system that can manage itself when you have a difficult season
•gathering supporters who can help manage your business when you have difficult seasons (e.g. bookkeeper, virtual assistant, distributor, etc.)

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Does this make sense to you? What scale do you envision for your enterprise? How will you sustain it?

The Rules 2

1. Average two conversations five days a week about what I'm doing and/or why I'm doing it.

2. Email counts, though phone is better and in-person is best.

3. Enjoy building a business through being a Connector (as per Malcolm Gladwell).

4. Report some of those conversations here. Try to report weekly or more—e.g. by Thursday or Friday as the business week is winding down, or Monday/Tuesday after a weekend of touring or conferencing.

5. Reflect on the significance of these conversations.

6. As appropriate, provide names, links, contact info, pictures, etc.

The Background

Near the end of 2009 I moved to Calgary with the goal of establishing Siretona Creative, a publishing and production company that empowers women in the arts to build community among generations and nations. Siretona women are using our voices to make a difference in the world.

I like to read widely about business and to network intentionally and extensively through in-person events and social media. Still, the business side of things wasn't "clicking." Everything felt like a stab, an attempt, a bit of a guess. Now there's nothing wrong with following intuition, and in the past year I have been involved with three great projects largely due to intuition: BlueBeary, Notes from Over the Hill, and the Minus 40 Tour. At the same time, I have puzzled over how to bring it all together in a cohesive way, besides an inspiring mission statement.

Puzzled until I read a tweet from someone I don't even know:

"If you have to have a success formula here it is: Have 2 conversations every day about your vision and goals" (@douglass231).

Ah-ha!!! A day or two before that I had read a challenge to talk to 10 people in one day about my products. TEN! It's really a small number, as this blog will hopefully discover, but at the time it felt overwhelming. Douglass231 freed me. Two is manageable. Two is easy to track. Two can be quick.

Now every day except Sunday, I have a target: two conversations about what I'm doing and/or why I'm doing it and/or how I'm doing it.

First of all, I want to track my own progress as a networker, strategist, marketer. Who am I talking to? How am I finding them? What do we talk about?

Second, I want to tell the world about these conversation partners. Sometimes I'll need to guard identities, but I suspect most of the time it will be appropriate and even important to promote their businesses with descriptions, links and even pictures.

From time to time I'll invite guest bloggers to track their own conversations. We'll see where this all leads!